Hindu Temple of Southwest Florida - Free Essay Example

Sample details Pages: 3 Words: 786 Downloads: 4 Date added: 2019/07/29 Category Religion Essay Level High school Tags: Hinduism Essay Did you like this example? For this field experience I decided to vist a Hindu temple called the Hindu Temple of Southwest Florida. I visited the temple on Tuesday October 23, 2018 from 9 in the morning to 12 in the afternoon. While visiting I was greeted by the priest Panditji Jinit Rajendrakumar Bhatt and was asked if I was visiting for a school assignment because it is the temple that most people visit for this assignment. Don’t waste time! Our writers will create an original "Hindu Temple of Southwest Florida" essay for you Create order When entering the temple I was told to remove my shoes so I did. The first thing I noticed when visitng the temple was that before entering the main temple there was 9 stone figures that later on the priest explained to me where moons. He stated that those 9 figures signified 9 moons that somewhat represented zodiac signs that people went and prayed to when going through rough times. The floor tile is black and white and is set up sort of like a checker borad. In the temple they have a table setup with fruits. There is also a variety of colors in the building and the priest was also wearing colors that are not quite common to use like maroon, yellow and white. After taking pictures we walked outside to a porch and the priest handed me a calendar that included what certain months meant to them and the celebrations that took place within those months. The name of the days like Monday, Tuesday or Wednesday are not the same as the days on our calendar. They name their days by the different types of moons. One practice that I noticed that was talked about in the text book is the offering of things like food, flowers and incense. In the text it states Puja devotional rituals commonly performed at an alter, involves the offering of flowers, food, fire, and incense to images of a god or gods, as well as the occasional singing of hymns (94). In the temple there was incense and there was a table set up with fruits also. The textbook also states that Hinduism is distinctive among world religions for its kindness to animals. A devout Hindu does not kill or eat animals(102). The priest explained that animals just like humans have feelings and explained to us their belief that we become what we eat. What he mentioned came into play when he said that they are vegetarian because eating meat goes against their beliefs and also goes against what they teach. The priest talked to me about the law of karma which I remember reading about, he stated that there was good karma and bad karma. I was given a very simple example that helped me understand this, he said that both doctors and criminals killed and that they both used knives but it all depended on the purpose of their action which led them to either good karma or bad karma. Hindus do not belive in converting into another religion because they feel that by doing this you it would not be religious. They have really different perspectives about certain things. Even though I dont agree with their rules and thoughts I do find them quite interesting. I wasnt surprised with what the priest told me about the animals and how they were also kind of like humans to them because I had already read that in the textbook. What did surprise me was that there was a variety of colors around the building and I expected it to look different. The priest talked to me about being able to tell what kind of person I was and what my life looked like in the past and what it would look like in the future, he did this by asking what my name was, at what time I was born and where. By looking at the figures he said resembled the 9 moons he gave me this information. This topic really caught me off guard and surprised me because I didnt expect the priest to be able to figure things like that out. I would tell someone who is visiting for their first time to definitley be prepared to learn a lot because in the visit that I made I was introduced to new information. I would totally encourage someone to go and visit because it is a learning experience and its definitley worth visiting.There is a very different atmosphere in the temple, one I would describe as peaceful and relaxed. I felt really welcomed as soon as I arrived to the temple and the Priest was very helpful and attentive. This field experience allowed me to go out and try new things and I am pretty sure that if I didnt have this class I would have never visited this temple.

Asian, Female, and the Middle Class - 1385 Words

When people introduce themselves, they first talk about their identities because people’s identities determine what kind of people they are. For me, I am an Asian, I am a female, and I am a member of the middle class. Although people sometimes share categories of identity, their perceptions of their identities are formed in different ways. My life and education have shaped my understanding of my identities which, at same time, influences the way I perceive my life and education. My race as Asian is one big factor that composes who I am. Since I spent my school years prior to high school in China, I had little contact with foreigners. The students and teachers I encountered were all Chinese so I saw no racial difference between me and my classmates, and I rarely thought of my race. I first developed a sense of race when I knew I was going to study in the United States. I reconsidered my identity as a Chinese or an Asian during my first month in America. Before that I though tha t people of difference races were very similar except they spoke different languages but later I discovered that they actually differed in many aspects. First, the white American students in my AP Calculus class just worked on the homeworks the teacher assigned to them while most Asian students would do additional practices such as downloading practice tests from the College Board and buying Barron’s practice book. Second, I observed that in class, Asians students usually worked on the problems byShow MoreRelatedSba Study1013 Words   |  5 PagesData for this study come from student surveys conducted at a State University System (SUS) institution in Florida during the month of in November 2017. Ten students representing African American, white, Asian, and Hispanic racial categories were selected (see Table 1). The small sample is representative of the student population on campus. 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Supply Chain Integration and Management †MyAssignmenthelp.com

Question: Discuss about the Supply Chain Integration and Management. Answer: Introduction Cloud computing becomes a key part of the SCM world, which is an global community of senior professionals of the field of supply chain from around 150 companies including o PG, Nestle, Lenovo, Land Rover and among others (Columbus, 2014). In US, more than 50% businesses used cloud computing to manage the functions effectively. It also indicates the popularity of this technology in the field of business management (Cohen, 2016). In the report of PwC, it is stated that in the contemporary enterprise technology, cloud computing is the most growing trend. The businesses expenditure in the global cloud computing market is likely to increase from $40.7 to $241 billion by 2020 (PwC, 2011). The topic of the report is cloud computing applications in logistics and supply chain management. In this report, the question of analyzing the effectiveness in terms of improving the performance of logistics and supply chain network shall be answered. The key argument of this thesis will be the positive contribution of cloud computing in enhancing the performance of supply chain and logistics. In this report, the contribution of cloud computing in facilitating better management of supply chain and logistics would be analyzed. In this report, benefits and cloud computing benefits as well as potential drawbacks is included in terms of SCM and logistics to provide suggestions of business for ensuring its effective use. In this way, this report is mainly indented to analyze the application of cloud computing the field of supply chain management and logistics. Cloud computing can be defined as a computing paradigm where the boundaries of computing will be determined by rationale rather than technical. It is also stated a model that facilitates convenient and on-demand access over the shared pool of configured computing resources (Senarathna et al., 2015). This model enables service providers to use remote servers on internet network to manage the process of data collection to its use and transfer. The computing services are delivered over the internet through cloud computing. Cloud computing is generally referred as the cloud in which on-demand computing resources are delivered over the internet by charging a fee. It is based on the concept of shared resources (IBM, 2016). Yu et al. (2010) also stated cloud computing as emerging computing paradigm through which computing infrastructure is offered as services on the internet. Cloud computing architecture is displayed in the below figure: Logistics and supply chain management (SCM) Logistics is an integral element of SCM, which mainly concerned with the movement of goods from one location to the other of a single organization. SCM is mainly concerned with management of logistics as well as the related supporting activities such as marketing, product development and customer service. The logistics management in SCM mainly intends to deliver right product to the right customers in the accurate state at the right time, place and cost. An effective management of logistics and supply chain networks becomes a key source of creating competitive advantage due to its contribution in increasing collaboration and harmony within the business operations. The theory of resource-based view (RBV) indicates that firms with having capability to combine resource in an innovative way are likely to achieve the competitive advantage. An effective collaboration of supply chain allows firms to use knowledge effectively for improving competitiveness and performance (Cao and Zhang, 2011). In the words of Esper et al. (2010), an effective management of logistics improves communication and transparency among the different department of organizations such as marketing, production, distribution and transport. This integration allows firms to manage knowledge and to create additional value for the customer. It helps firms to integrate supply and demand, which contributes in improving operational efficiency and reducing cost. Sandberg and Abrahamsson (2011) support the view of Esper et al. (2010) and stated that logistics capabilities of a firm can be a great source of sustainable competitive advantage in case of its better management. An effective and efficient collaboration among logistics operations can be useful for a firm to create sustainable competitive advantage. Dustin and Clas Ohlson are two case companies which have developed sustainable competitive advantage by managing the logistic operations effectively. An effective logistics and supply chain management allows a firm to involve and engage suppliers and customers both in the operations, which facilitates greater transparency and collaboration. It brings efficiency and effectiveness in the operations and enables firms to create additional value for the customer. By improving quality and reducing cost with the help of operational efficiency, the firm is likely to increase customer relations and satisfaction, which are the key factors of achieving sustainable competitive advantage (Feng et al., 2010). The management of logistics and supply chain is identified as way of creating value for the customers and competitive advantage on the basis of reviewed literature. Critical Analysis of Impact of Cloud Computing On the Logistics and Supply Chain Management (SCM) In accordance to Jun and Wei (2011), the application of cloud computing enables better management of supply chain by facilitating a way to collaborate information easily with greater feasibility. This technology facilitates information collaboration in the supply chain in the different levels such as interface, data, control and program. This collaboration of information brings flexibility and more responsiveness in the supply chain. On the basis of cloud computing technology, supply chain information is managed, transferred and collaborated effectively to facilitate quick and easy access over the information. But at the same time, collaboration of supply chain information within the environment of cloud computing have potential to create problems of security, integrity and confidentiality. Tiwari and Jain (2013) also support the view of Jun and Wei (2011) and state that cloud computing technology has considerable impact on the logistics and supply chain management. There are two types of cloud infrastructure used by the firm such as distributed and centralized. By using standardize, virtualized, data management and platform management technologies, cloud computing enables faster and flexible collaboration of supply chain information. It also ensures scalability which means availability of computing services on-demand basis On-demand services, resource pooling, flexibility and scalability are four benefits of using logistics management based on the cloud computing. It ensures quick and easy track on the inventory information and to manage the logistics effectively. According to Ferguson and Hadar (2011), cloud computing is an emerging technology that provides firm a way to optimize supply chain by facilitating cost reduction and process improvement. It helps to bring agility in the supply chain, which is likely to reduce chances of defaults. It contributes in creating value in the operations, which in turn leads to the development of customer satisfaction. On the other hand, Lindner et al. (2010) state that supply chain based on the cloud computing technology means to link two or more suppliers through provision of cloud services. The key advantage this supply chain is to enable firm to respond on the changing customers much faster and in less cost. Cloud supply chain is completely different from the traditional concept of supply chain in terms of efficiency and responsiveness. In accordance to the Marks and Lozano (2010), managing supply chain and logistics under the cloud computing environment enables a firm to manage vast volume of data on real time basis which are obtained from the different national and international supply chain partners including warehouse mangers, purchasers, suppliers, manufacturers, distributors and end users. The supply chain information is stored, managed and transferred virtually worldwide. This facilitated real time and directive reporting of inventory, WIP, raw materials and finished goods, which allows firm to make more informed business decisions and to reduce potential cost. Chen et al. (2014) depict that cloud based logistic management is quite flexible and agile that benefits business in terms of making informed decisions related to the procurement, manufacturing, distribution, sales and marketing. It enables a business to collect orders globally despite of considering their means of making orders including physical stores, online store or mobile application. The cloud based database provides real-time information to the supply chain partners, which facilities more collaboration and value creations in the operations. Cloud computing based logistic management is more helpful for firm to develop more value for businesss stakeholders. In the words of Yan et al. (2014), logistic and supply chain management becomes a key source of sustainable competitive advantage due to its contribution in increasing collaboration and transparency in the supply chain networks, which is likely to contribute in the optimization of cost and operational efficiency. This provides computing technologies for the supply chain networks over the internet. A firm obtains financial and operational benefits by using cloud based technology in the management of supply chain. Truong (2014) supports the view of Yan et al. (2014) and stated that cloud computing has potential to deliver powerful range of capabilities in the management of supply chain. Reduction in start-up cost, increasing supply chain visibility, enhancing collaboration within the firm, better integration of supply chain partners, diminish lead time and increasing responsiveness of supply chain are the major contribution of cloud based supply chain management. These are likely to in fluence the ability of an organization to use supply chain and logistics as a means of decreasing business cost and improving quality. This allows firm to satisfy customers and to maintain good relations with them that helps a business to survive in this highly uncertain, complex and competitive business scenario. Aivazidou et al. (2012) depict that cloud computing contributes in improving the functions such as forecasting and planning, sourcing, logistics and service delivery. By using cloud based technology for supply chain management, a firm ensures access of supply chain partners over the supply chain information including order, procurement, stocks and sales on real-time basis. This allows each department of a firm to make informed decision and to bring efficiency in the operations. For example: an inventory manager can keep strict watch over the demanded and supplied quantity as well as the stock levels. Through this, production department can plan production schedule accordingly to risk of excess and shortage stocks. Flexibility, scalability, cost reduction, transparency and simplification are some key attributes delivered by cloud based supply chain. In the study of Al-jawazneh (2016), the benefits and prospects of cloud computing in terms of supply chain of business organization is investigated. It is concluded that cloud computing technology is more beneficial for those organizations, which work in the complex environment from those work in stable environment. Cloud computing impact on the supply chain greatly depends on the work environment and on the way it implements. The proper implementation of cloud computing technology offers benefits in terms of improving agility, speed, cost and quality of supply chain due to its contribution in improving integration and collaboration among the supply chain partners and facilitating information sharing on real-time basis. It makes positive impact on the operational and financial performance of firm. According to Gupta et al. (2013), information sharing and collaboration is a key advantage of adopting cloud computing, which in turn improves the functionality of supply chain from the perspective of cost and quality. It allows a business to share information of a company with the different supply chain partners easily on real-time basis. This improves interaction among the partners of supply chain, which facilities greater flexibility in logistics. Logistics and supply chain management can be improved by adopting cloud computing technology properly. Gai et al. (2014) depict that the role of cloud computing technology in terms of improving supply chain management as it eases documentation and access over the information without requiring high processing power. All computing work is handled by the cloud and thus it benefits the user in terms of simplifying the management of supply chain and logistics of a firm. The documenting process becomes highly simplify and integrated due to the application of cloud based technology. It improves the ability of firm to make good use of information for ensuring informed improvements in the business processes. According to Yan et al. (2014), the key benefit of cloud computing in the real-world organization is mainly related to the knowledge management. Through this technology, the management of information throughout the supply chain and logistics becomes less complex and highly visible. This enables firms to manage the supply chain activities effectively and to create additional value for the c ustomer by offering cost efficient and quality product. Potential limitation or Challenges in adopting Cloud Computing for logistics and SCM In the words of Pearson and Benameur (2010), privacy, security and trust issues in the field of IT have increased due to the implementation of cloud technology. The failure of an organization to secure information causes privacy, trust and regulatory issues, which influences the business in an adverse manner. The use of this technology for managing supply chain and logistics creates potential of developing privacy issue. For example: on cloud bases SCM, the information of customers is shared vie internet that could be hacked by the third person. Due to this, firm may lose trust of customers and consequently sales. Similarly, Durowoju et al. (2011) state that security and scalability are the two major concerns, which have potential to influence the management of supply chain and logistics in adverse manner. The cloud technology creates an environment of information sharing in which access and quality of information as well as accessibility to information can be compromised. Security breaches have potential to disturb the supply chain and logistics management at the greater extent, which influences operational and financial performance of a firm negatively. Scalability means to adjust the computing resources based on the demand, which is quite complex and time-consuming task. It also creates major cost for the firm and affects its ability to realize benefits from cloud based SCM and logistics management. Gupta et al. (2013) opposed the view of Pearson and Benameur (2010) and Durowoju et al. (2011) and stated that security and privacy are the two key factors that lead to the adoption of cloud computing in the small and medium sized enterprises. On the cloud, there are great measures are taken to secure and protect the data such as selective asses to users, strong passwords and other monitoring activities. The cloud is more secure to store, access and transfer the information more conveniently on real-time basis and to attain significant benefit from this. Xu (2012) opposes above views by stating security as a key challenge in the implementation of cloud computing for managing supply chain. The data on the cloud are managed by external parties on the remote server, which causes risk of privacy and security issues. In the supply chain, corporate generally communicates information of consumers, employees, know-how, and businesss strategy and among others. An organization failure in securing business information cause legal and reputation risk, which could have adverse impact on the financial performance of a company. In the words of Lindner et al. (2010), cloud computing offers range of benefits to the organizations in terms of improving the functionality of supply chain and logistics. But, the absence of well-defined structure of cloud based supply chain and related information model creates challenges in the adoption of this technology. Due to this, organizations face difficulties in implementing this technology to improve management of supply chain and logistics and to realize related benefits. Truong (2014) support the view of Lindner et al. (2010) and stated that cloud based supply chain is an emerging technology and thus the standardize architecture of implementing and using this within the organizations is developing. Due to the developing stage, firm faces challenges to access and control associated risk, which may influence the ability to achieve sustainable competitive advantage. The organizations face considerable challenges in using this technology to manage supply chain and logistics . According to Ferguson and Hadar (2011), optimization of supply chain through cloud technology is account to correlate and integrate the events with high monitoring and business activity management system. Due to the security concerns, it requires implementation of higher level of monitoring system, which causes complexity in the system and makes it time-consuming task for a business. Recommendation In the words of Lindner et al. (2010), risk assessment model can be an effective tool for using cloud based supply chain efficiently and effectively. The application of this model is likely to enable the users to identify, prioritize and calculate their severity in accordance to their own business conditions. This could be useful for them to access the potential uncertain event and to develop informed strategies to mitigate them. It could help user to minimize the risk and maximize the benefits from the implemented could technology in terms of improving management of supply chain and logistics. According to Jadeja and Modi (2012), private and public cloud both influence the usage of this technology in the management of supply chain and logistics. If a firm uses public cloud then it is most cost efficient option in compared to the private cloud but less secure and private. Due to this, hybrid cloud, which is a combination of both private and public clouds, can be used by the organizations for bringing cost effectiveness and ensuring security. Zhou et al. (2013) stated that private cloud provides more secure way to control data and applications, without hindering access of parties over the internet. For security purpose, private cloud can be adopted for a business. This may help firm to use this technology for improving supply chain and logistics management. Conclusion It can be concluded on the basis of above discussion that proper implementation of cloud computing technology for managing functions of supply chain and logistics can be effective to offer range of sources of sustainable competitive advantage. However, the use of this technology for the purpose of managing supply chain brings several challmages such as data security, privacy and confidentially, which have potential to affect the competitive position of a firm. By using risk assessment model and preferring private cloud, a firm can use cloud computing technology for improving the management of supply chain and logistics. References Columbus , L. (2014) Where Cloud Computing Is Improving Supply Chain Performance: Lessons Learned From SCM World. [Online]. Available at: https://www.forbes.com/sites/louiscolumbus/2014/02/12/where-cloud-computing-is-improving-supply-chain-performance-lessons-learned-from-scm-world/#3c02d54067d3 (Accessed: 11 May 2017). Cohen (2016) The Cloud Hits the Mainstream: More than Half of U.S. Businesses Now Use Cloud Computing. [Online]. Available at: https://www.forbes.com/sites/reuvencohen/2013/04/16/the-cloud-hits-the-mainstream-more-than-half-of-u-s-businesses-now-use-cloud-computing/#1c75708910be (Accessed: 11 May 2017). PricewaterhouseCoopers LLP (2011) The next generation of cloud computing. [Online]. Available at: https://www.pwc.com/us/en/increasing-it-effectiveness/assets/next-generation-cloud-computing.pdf (Accessed: 11 May 2017). Senarathna, I., Warren, M., Yeoh, W. and Salzman, S. (2015) A Conceptual Model for Cloud Computing Adoption by SMEs in Australia'. In Delivery and Adoption of Cloud Computing Services in Contemporary Organizations (pp. 100-128). UK: IGI Global. IBM (2017) What is cloud computing? [Online]. Available at: https://www.ibm.com/cloud-computing/learn-more/what-is-cloud-computing/ (Accessed: 11 May 2017). Yu, S., Wang, C., Ren, K. and Lou, W. (2010) Achieving secure, scalable, and fine-grained data access control in cloud computing. In Infocom, 2010 proceedings IEEE (pp. 1-9). Ieee. Cao, M. and Zhang, Q. (2011) Supply chain collaboration: Impact on collaborative advantage and firm performance. Journal of Operations Management, 29(3), pp.163-180. Esper, T.L., Ellinger, A.E., Stank, T.P., Flint, D.J. and Moon, M. (2010) Demand and supply integration: a conceptual framework of value creation through knowledge management. Journal of the Academy of marketing Science, 38(1), pp.5-18. Sandberg, E. and Abrahamsson, M. (2011) Logistics capabilities for sustainable competitive advantage. International Journal of Logistics Research and Applications, 14(1), pp.61-75. Feng, T., Sun, L. and Zhang, Y. (2010) The effects of customer and supplier involvement on competitive advantage: an empirical study in China. Industrial Marketing Management, 39(8), pp.1384-1394. Tiwari, A. and Jain, M. (2013) Analysis of Supply Chain Management in Cloud Computing. International Journal of Innovative Technology and Exploring Engineering, 3(5), pp.152-155. Jun, C. and Wei, M.Y., 2011. The research of supply chain information collaboration based on cloud computing. Procedia Environmental Sciences, 10, pp.875-880. Ferguson, D.F. and Hadar, E. (2011) Optimizing the IT business supply chain utilizing cloud computing. In Emerging Technologies for a Smarter World (CEWIT), 2011 8th International Conference Expo on (pp. 1-6). IEEE. Lindner, M., Galn, F., Chapman, C., Clayman, S., Henriksson, D. and Elmroth, E. (2010) The cloud supply chain: A framework for information, monitoring, accounting and billing. In 2nd International ICST Conference on Cloud Computing (CloudComp 2010). Marks, E.A. and Lozano, B. (2010) Executive's guide to cloud computing. John Wiley and Sons. Truong, D., 2014. Cloud-based solutions for supply chain management: A post-adoption study. ASBBS Proceedings, 21(1), p.697. Aivazidou, E., Antoniou, A., Arvanitopoulos, K. and Toka, A. (2012) Using cloud computing in supply chain management: Third-party logistics on the cloud. In Second International Conference on Supply Chains. [Online]. Available at: https://www.teicm.gr/logistics/images/logisticsdocs/icsc2012/fullabstracts/session_3/3_5_ICSC_12_AIVAZIDOU.pdf (Accessed: 12 May 2017). Al-jawazneh, B.E. (2016) The Prospects of Cloud Computing in Supply Chain Management (A Theoretical Perspective). Journal of Management Research, 8(4), pp.145-158. Gupta, P., Seetharaman, A. and Raj, J.R. (2013) The usage and adoption of cloud computing by small and medium businesses. International Journal of Information Management, 33(5), pp.861-874. Pearson, S. and Benameur, A. (2010) Privacy, security and trust issues arising from cloud computing. In Cloud Computing Technology and Science (CloudCom), 2010 IEEE Second International Conference on (pp. 693-702). IEEE. Durowoju, O.A., Chan, H.K. and Wang, X. (2011) The impact of security and scalability of cloud service on supply chain performance. Journal of Electronic Commerce Research, 12(4), p.243. Truong, D., 2014. Cloud-based solutions for supply chain management: A post-adoption study. ASBBS Proceedings, 21(1), p.697. Xu, X. (2012) From cloud computing to cloud manufacturing. Robotics and computer-integrated manufacturing, 28(1), pp.75-86. Jadeja, Y. and Modi, K. (2012). Cloud computing-concepts, architecture and challenges. InComputing, Electronics and Electrical Technologies (ICCEET), 2012 International Conference on(pp. 877-880). IEEE. Zhou, L., Varadharajan, V. and Hitchens, M. (2013) Achieving secure role-based access control on encrypted data in cloud storage.IEEE transactions on information forensics and security,8(12), pp.1947-1960. Yan, J., Xin, S., Liu, Q., Xu, W., Yang, L., Fan, L., Chen, B. and Wang, Q. (2014) Intelligent supply chain integration and management based on cloud of things.International Journal of Distributed Sensor Networks,10(3), p.624839. Chen, S.L., Chen, Y.Y. and Hsu, C. (2014) A new approach to integrate internet-of-things and software-as-a-service model for logistic systems: A case study.Sensors,14(4), pp.6144-6164. Gai, K. and Steenkamp, A. (2014) A feasibility study of Platform-as-a-Service using cloud computing for a global service organization.Journal of Information System Applied Research,7, pp.28-42.

Marketing Communication Plan free essay sample

Iberia’s mission is to offer air transport, airport services and aircraft maintenance services that come up to our customers’ expectations and create sustainable economic and social value. Iberia aims to be leader in customer satisfaction, innovation and economic and social performance. Iberia’s values are; focus on customers, creation of value, search for excellence in management, social commitment, importance of people, leadership, teamwork, constant improvement, adaption to change and innovation. The communication objective for the created plan is to minimize the existing gap between the perception of the brand image in Spain and the Netherlands. The focus lies solely on business people whom fly on a regular basis to Barcelona from Amsterdam Schiphol airport and vice versa. Through this two-year communication plan, Iberia aims to attract new and more business passengers. The marketing objective is to attract more business passengers, increase brand awareness and improve Iberia’s brand image in the Netherlands. We will write a custom essay sample on Marketing Communication Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Advertising, direct marketing and public relations will be used for Iberia’s marketing. The media tools that are part of the communication plan are several Dutch business magazines, online ads on social media and e-mails. Iberia’s value proposition is a reliable and punctual airline with excellent customer service at a relatively low price. All communication will be done in a professional and clear manner. The total budget for the years 2013 and 2014 is â‚ ¬310. 364. The budget consists of advertising costs, employee costs and sponsorship costs. The main indicators for measurement of effectiveness are; sales revenue for flights between Amsterdam and Barcelona, customer surveys and the number of visitors of Iberia. com/business. * INTRODUCTION As part of the Marketing Communications course at the Amsterdam University of Applied Sciences, this Marketing Communication Plan for Iberia is written to attract potential customers in the business sector. The report is written as a practice for professional reports, for the teacher who will assess the quality, and for fellow students. Iberia is an interesting company to analyze and to write a Marketing communication plan for, since it is one of the largest major airlines in the world. This plan has the aim of attracting potential business customers travelling with Iberia between Amsterdam Schiphol airport and Barcelona El Prat airport. This plan is divided into an analysis of the company and its external environment. Furthermore, there will be a description of Iberia’s new marketing campaign as well as the marketing budget and campaign planning for the years 2013 and 2014. To conclude, the plan provides a brief description of how the marketing campaign will be controlled and evaluated. * TABLE OF CONTENTS 1. CONTEXT ANALYSIS5 1. 1. Company Analysis5 1. 2. Environmental Analysis6 Political environment6 Economic environment7 Social environment7 Technological environment7 1. 3. Consumer Analysis7 Customer Segments8 Customer Needs8 Brand awareness9 1. 4. Competitor Analysis9 Air-France-KLM9 Lufthansa10 1. 5. Market Analysis13 5 Porter’s Model13 Financial prospect14 Market share14 Market developments14 2. PROBLEM DEFINITION AND COMM. OBJECTIVES15 2. . Problem Definition15 2. 2. Communication objectives16 3. TARGET GROUP16 4. POSITIONING STRATEGY17 5. MARKETING COMMUNICATIONS MIX17 6. MEDIA TOOLS18 7. BRIEFING19 Explanation mandatories20 8. BUDGET22 9. SCHEDULE AND PLANNING25 10. CONTROL AND EVALUATION26 11. APPENDICES27 1. CONTEXT ANALYSIS 2. 1. Company Analysis Iberia Lineas Aereas, usually shortened to Iberia, was founded in 1927 by Horacio Echevar rieta during the dictatorship as a monopoly in the air transportation in Spain. Since that moment, it has been the largest airline of Spain and is headquartered in Madrid. Iberia is one of the oldest airlines in the world and the fourth European airline by number of passengers (Iberia, 2013). They fly to 95 different destinations in 39 different countries (Iberia, 2013), and are even market leader in passenger traffic between Europe and Latin America. As can be seen in the graph (Mundo de la Empresa, 2013), in 2009 and 2011, they obtained a negative net income of 273 million euro? s and 61 million euro? s respectively (IAG, 2012). In 2010, Iberia merged with British Airways holding a new company called International Airlines Group (IAG). Nowadays IAG owns two subsidiaries (Iberia Express and Vueling Airlines) and a franchise (Air Nostrum). Furthermore, it has an alliance with Oneworld in order to provide the customer with a better service and offer better flight connections (Iberia, 2013). Furthermore, Iberia describes its mission as ‘‘Providing air transport services, airports and aircraft maintenance to meet and satisfy expectations of our customers and create economic and social value sustainably†. Focusing on its vision: â€Å"Iberia wants to be leader in customer satisfaction, innovation and, economic and social returns†. The values of Iberia are their customer focus, value creation, the pursuit of excellence in management, social commitment, the importance of people, the leadership, teamwork, continuous improvement, adaptation to change and innovation. Strengths: * Market leader flights Europe – Latin America * Flag carrier of Spain * Part of IAG, strong merge with British Airways * Well connected to major airports and well positioned within the airports. Weaknesses: * Frequent delays and overbooking problems (Rincon del Vago, 2012) * Personnel strikes (Daily Mail, 2013) * Moderate price quality relation (Air Review, 2012) Negative media coverage: ranked in Top 10 Worst Airlines (Business Insider, 2010) 2. 2. Environmental Analysis Political environment 9/11: Since 9/11, safety regulations have become very strict. In order to safeguard passenger’s safety, customs checks and the regulations of what you are allowed to bring on a plane have become extremely strict. The most significant cha nge is that passengers are no longer allowed to carry large amounts of liquids onto the plane. The consequence of the strict safety regulations is that it costs a lot of money to enable this (USA Today, 2012). European Laws applicable to the airline industry: There are several European laws that are designed to protect the passengers. It applies to issues like damage to and lost suitcases, flight information, transparency of ticket prices and delays. The laws make it possible for passengers to get compensation (EU Commission, 2013). Economic environment Economic crisis: The most recent influential factor on the airline industry is the economic crisis. Because of the economic crisis, almost all households and companies are saving and not spending. Families go on holidays in their own country instead of abroad to save money on plain tickets. The consequence of this is that fewer tickets are bought and therefore a decline in sales occurred. (European Parliament, 2009) Interest rates: Another factor that causes sales to drop is the interest rates. If the interest rates are high, savings will be stimulated and spending will decrease. Oil prices: Furthermore, the price of oil also has an impact on the airline industry. If oil prices are high, the price of plane tickets will automatically go up as well. If the prices go up, less people will be able to afford a ticket and consequently, sales will decline. Social environment Overweight: One topic that caused a lot of commotion was the idea of charging overweight people more or even obliges them to buy two tickets in order for them to travel. The issue of overweight people is mostly present in the United States. (Economist, 2012) Technological environment Ticket booking: One of the most significant changes since the invention of the internet concerning the airline industry is that passengers and travelers no longer have to book their flights through the use of an intermediary. Travel agencies are no longer needed in order to be able to travel; passengers can now easily book their ticket online themselves. The internet enables the consumer to book their own flight, compare prices and enabled price transparency. Social/economic: Iberia is part of the International Airlines Group, which made a loss of 631 million euro. Iberia was forced to develop a corporate restructuring plan, which includes the layoff of 19%, almost 3. 800 employees. This leaded to a 5-day during strike amongst employees including pilots which caused the cancellation of 1. 300 flights. The costs were counted approximately 3 million euro’s per day. (De redactie, 2013) (IAG, 2013) 2. 3. Consumer Analysis According to a survey of the UNWTO (United Nations World Tourism Organization), 16% of the travelers are businessmen, whereas 26% of the travelers travel for to visit family and relatives and even 50% of airline customers are traveling for holiday. (United Nations World Tourism Organization,2004) Customer Segments The customer segmentation for the airline branch could be defined into three separate key groups: Business travel, Short-haul leisure travel and Long-haul leisure travel. Business travel: is not the lifeblood of the airline branch. However, businessmen are the gold customers in the customer lifetime value (CLV). Most likely, these frequent flyers are returning customers, and do normally fly with the same airline. This group has high demands and needs due to the fact that they are time focused, want to work on the plane, need a quiet place and a good seat. This target group has been increasing due to the globalization. However, since the start of the financial crisis in 2008, companies have been saving on their travel budgets. For this reason, more employees travel Economy Class with low-cost airlines; especially on domestic and short- haul flights. However, this segment is highly sensitive for price fluctuations and frequently changes airlines. Short-haul leisure travel: Commonly, this segment will visit family and relatives or travel for health or religion purposes. Since flying for the ordinary citizen is affordable because of the low-costs airlines, they often take the plane instead of travelling by car or train to save time and money. To this segment belong the silver customers in the CLV. They will return to you if you satisfy them in their primary needs and by giving them a good value for money. Long-haul leisure travel: This is the largest segment of the airline branch. The number of people travelling to foreign countries is rising. These are the lead customers in the CLV and are also the lifeblood of the airline branch. These customers listen very carefully to the media and the public opinion. Airplane crashes in this segment are killing the image. This group is very sensitive for best value for money and they do not care much about high services because they are often no frequent flyers and take less service for granted. Customer Needs Leisure Travelers| Business Travelers| Comfort (comfort seats, leg space, minimal turbulence)| Priority (leaving the plane first)| -Good customer service (information transfer flights, friendly cabin crew)| Wi-Fi and 3G (Call the office or check e-mail)| -Good price/quality relation (value for money)| -Punctuality (Time is money)| | -Special customer service (Extra attention, all-inclusive services)| | -Extra comfort (More leg space, bett er seats)| Brand awareness Iberia’s brand awareness is higher in Spain than in the Netherlands. This is mainly because Iberia promotes itself better in Spain. They advertise in newspapers, TV-commercials (YouTube,2008) and provide posters all over the country. (My collection,2010) On the other hand, Iberia does promote itself throughout the world mostly with social media and their Internet site in order to get awareness of potential customers. Besides that, travel websites have special discounts on Iberia flights sometimes, such as Onetravel. com(Onetravel,2013). Furthermore, the Iberia’s brand awareness did increase negatively the last few months, due to the personnel strike at the international airport in Madrid (CNN,2013). On the contrary, in the Netherlands Iberia hardly promotes itself. For this reason, brand awareness is low. 2. 4. Competitor Analysis The main competitors for Iberia in the Dutch market are: KLM-Airfrance, Lufthansa, British airways, Easyjet, Ryanair and Transavia. When it comes to flights between Amsterdam and Barcelona, both Air-France-KLM and Lufthansa are Iberia’s strongest competitors and will therefore be the focus of this analysis. Air-France-KLM When it comes to the financial position of Air-France-KLM, this company is the most profitable within the Netherlands. In fact, the firm has revenue of 24. 6 million euro’s in 2011. (Registration Document 2012 KLM) KLM-Air-France positions itself as a high-quality airline, focussing on excellent customer service and highly skilled employees. (Registration Document KLM,2012) The marketing mix is very coherent and focuses on luxury and reliability. First of all, the product they offer goes beyond the flight itself, it incl udes additional customer value assets such as excellent customer service, comfort and high variety. They provide a lot of extra-customized support, for example a mobile application, which makes it possible for passengers to check in easily. Therefore, innovative technological support is also an important part of their product offered. Secondly, KLM-Air-France prices are known to be relatively high. The price for tickets between Amsterdam and Barcelona start at 366 Euros in spring 2013. Then, referring to place, KLM executes its flights from the most central airports. This in alignment with KLM’s value proposition, the comfort and convenience to travel from the most central areas is important here. In the case of the journey between Amsterdam and Barcelona, KLM travels from Amsterdam Schiphol to Barcelona El Prat, which is the most central airport. Furthermore, they cover 62 % of all destinations worldwide, overthrowing Iberia (which is part of IAG) who currently serves 50 % of all destinations. ( Registration Document 2012 KLM,2012 ) As for the place of the distribution of KLM tickets, they are distributed through both travel agencies and online. Moreover, KLM has a large network with the largest travel agencies, which can also be considered to be a part of their marketing strategy. (Registration Document KLM,2012) Finally, focussing on promotion, KLM’s total expenditure on advertising and promotion is 244 million euro? in 2010. ( Registration Document KLM,2012 ) KLM focuses mainly on maintaining good relationships with customers and obtaining a loyal customer base. By introducing ‘Flying Blue Frequent Flyer’ memberships, KLM strengthened its relationships with its loyal customers by offering benefits and discounts. In addition, KLM also invests a large amount of money in advertising, mostly in digital medi a, such as Internet banners. They also make use of social media, such as Facebook and Twitter. One of their most famous marketing strategy until now recruited Facebook and Twitter users, which were KLM passengers, and the company ‘rewarded’ these customers with a gift. In addition, KLM advertises on billboards, newspapers and through its own magazine, called ‘The Flying Dutchman’. Lufthansa The total revenue of Lufthansa in 2011 is 28,73 million euros. The airline company positions itself as a very reliable German company, which is also visible in its marketing mix. When it comes to product, Lufthansa offers safe flights of good quality. Through their positioning, they stress their professional engineering program. Moreover, Lufthansa was ranked 11th in a safety ranking (whereas Air-France-KLM is ranked 27th, and Iberia 49th), executed by Jacdec. Jacdec Co-operation,2012 ) In addition, the tickets can be categorized as medium-priced. Tickets from Amsterdam to Barcelona start from 273 euros in spring 2013. Third, Lufthansa also makes use of travel agencies and Internet as for their distribution channels. Whereas low cost airlines chose to travel from decentral airports, Lufthansa travels from central main airports, such as Amsterdam Schiphol and Barcelona El Prat, like KLM.

Free Essays on Gods Fidelity Through Jesus

â€Å"Faith is believing what you do not see; the reward of faith is to see what you believe.† -St. Augustine Jesus Christ is the cornerstone of the Christian faith – the very foundation of the church. Despite persecution, turbulent times, and schisms in the church, it has survived to this day based on the life of Jesus Christ. The church remains strong to this day because it focuses on God’s gift to mankind, the death and resurrection of Jesus Christ. God’s fidelity to mankind was expressed in historical implications, apocalyptic possibilities, and divine creativity. The historical aspects of Jesus of Nazareth’s life played a role in his crucifixion and resurrection. He was born into turmoil. Until taken by Babylonians in 587 b.c.e., Israel was ruled by kings. For hundreds of years before Jesus’ birth, Israel was invaded, captured, built, and destroyed many times. Many supposed â€Å"messiahs† had surfaced to lead rebellions against the government and aristocracy in hopes that God would finish the war and restore a lost monarchy. Romans, who ruled Israel at Jesus’ time, saw any Jewish leader or revolutionary as a threat. The high priests, who were the figureheads of the social hierarchy, had much to protect in their way of life. Both Romans and the priesthood had power, money, and their way of life staked on defeating any potential rebellions. Since Jesus proclaimed the â€Å"Kingdom of God,† â€Å"Reign of God,† and other such sayings, it was taken by the leaders of Israel as a threat to restore the monarchy. In Genesis 6, God wiped the earth clean of all He created. With the exception of Noah, his family, and the animals aboard the ark, God destroyed his handiwork. The possibility existed once again when Jesus was nailed to the cross. Jesus Christ is considered by Christians to be the savior of mankind; the world would not exist without his sacrifice. If Jesus lost his faith and did not love man,... Free Essays on God's Fidelity Through Jesus Free Essays on God's Fidelity Through Jesus â€Å"Faith is believing what you do not see; the reward of faith is to see what you believe.† -St. Augustine Jesus Christ is the cornerstone of the Christian faith – the very foundation of the church. Despite persecution, turbulent times, and schisms in the church, it has survived to this day based on the life of Jesus Christ. The church remains strong to this day because it focuses on God’s gift to mankind, the death and resurrection of Jesus Christ. God’s fidelity to mankind was expressed in historical implications, apocalyptic possibilities, and divine creativity. The historical aspects of Jesus of Nazareth’s life played a role in his crucifixion and resurrection. He was born into turmoil. Until taken by Babylonians in 587 b.c.e., Israel was ruled by kings. For hundreds of years before Jesus’ birth, Israel was invaded, captured, built, and destroyed many times. Many supposed â€Å"messiahs† had surfaced to lead rebellions against the government and aristocracy in hopes that God would finish the war and restore a lost monarchy. Romans, who ruled Israel at Jesus’ time, saw any Jewish leader or revolutionary as a threat. The high priests, who were the figureheads of the social hierarchy, had much to protect in their way of life. Both Romans and the priesthood had power, money, and their way of life staked on defeating any potential rebellions. Since Jesus proclaimed the â€Å"Kingdom of God,† â€Å"Reign of God,† and other such sayings, it was taken by the leaders of Israel as a threat to restore the monarchy. In Genesis 6, God wiped the earth clean of all He created. With the exception of Noah, his family, and the animals aboard the ark, God destroyed his handiwork. The possibility existed once again when Jesus was nailed to the cross. Jesus Christ is considered by Christians to be the savior of mankind; the world would not exist without his sacrifice. If Jesus lost his faith and did not love man,...

Theseus And His Edict essays

Theseus And His Edict essays In the play A Midsummer Nights Dream Eby William Shakespeare, the story takes place in mythical Athens. Theseus, the reigning Duke, has taken over the Amazons and has fallen in love with their beautiful Queen, Hippolyta. When he was asked to judge the case of Hermia, he judged it according to the Athenian law. If Hermia does not marry Demetrius, she must die or spend her life in a nunnery. By the end of the play, however, Theseus urges the marriage of the two couples. Theseus changes his edict because he is an understanding ruler, and he is also in love. As the play opens, Theseus proclaims that their wedding is to take place in five days, which is the Midsummers Eve, a time of great rejoicing and mischief among the fairies that live in the wood. At this point, Egeus, a rich Athenian, brings his daughter, Hermia, to the Duke. Having fallen in love with Lysander, a young man whom her father disapproves of, Hermia refuses to marry Demetruis, who is her fathers choice. Demetruis was in love with Hermia's friend, Helena, but left her for Hermia. Angered by Hermia's disobedience to his will, Egeus demands judgment on his daughter. Unfortunately, the Duke tells Hermia that according to Athenian law, she must marry Demetruis or she will be killed. The only other alternative would be a life of chastity as a virgin priestess: Either to die the death or to abjure Forever the society of men. (1.1.65-66) She has just a short time, until the Dukes wedding, to decide. As a ruler, Theseus has no choice but to carry out the Athenian law. However, by the end of the play, the Duke comes through the wood and offers both of the couples the chance to get married at the same time as him. Lysander and Hermia receive permission to marry when the Duke learns Demetruis has fallen in love with Helena. Although he is a just ruler who should carry out the law, he is also an understanding man. Now everyo...

Jonas Salk Research Paper Example | Topics and Well Written Essays - 750 words

Jonas Salk - Research Paper Example Salk was the oldest of three children, having two younger brothers by the names of Herman and Lee. Despite the fact that Salk’s parents, being Russian-Jewish immigrants, had not been able to receive substantial and formal education, Salk was raised to be an intellectual, brilliant young man. Salk attended the local public schools of New York, but when it was time for him to begin high school at the young age of thirteen, he was sent to Townsend Harris High School. This high school was a free alternative to the expensive private schools for intellectually gifted students, catering to intellectually talented males of immigrant parents, just like Salk (McPherson 11). While in high school, Salk quickly became known for his intelligence and his desperate want to learn; he was constantly reading and he was one of the few students at the school who completed his four-year education in the required three, whereas most of his classmates dropped out before the three years were up. This success enabled Salk to attend City College of New York, which is one of the most competitive colleges in the United States. While Salk was in college, he worked for and obtained his Bachelor of Science degree. Salk originally attended the college with the hopes of one day becoming a lawyer, but his mother encouraged him to take an interest in the medical field instead. After his years at CCNY, Salk was accepted into New York University School of Medicine. Although Salk remained strong in his dislike of studying medicine, he found an interest in the research and scientific aspects of the medical field. He studied biochemistry and then eventually made his primary focus bacteriology, claiming that his â€Å"desire was to help humankind in general rather than single patients (Bookchin & Schumacher 72).† When Salk was in his final year at the medical school, he did a work study program in the laboratory of Doctor Thomas Francis, who was noted for having discovered the Type B infl uenza virus. Francis’ influence was great over Salk, and Salk became addicted to the field of virology. After medical school, Salk obtained an internship at New York’s Mount Sinai Hospital and continued to work in Francis’ laboratory whenever he got the chance. After his time at Mount Sinai, Salk sought for a more permanent research job, but had difficulty in doing so because of his Jewish heritage. He was unable to be hired at Mount Sinai, as this went against their rules, and Francis had moved and could not help Salk in his job-seeking endeavors. However, Francis had extra grant money and was able to give Salk a job, enabling him to work on an army-commissioned project to develop an influenza vaccine. It was during this time that Salk â€Å"discovered and isolated one of the flu strains that was included in the final vaccine (Sherrow 31).† In 1947, Salk set out to find an institution that would allow him to take charge of his own laboratory. He was offe red space at the University of Pittsburg School of Medicine. After obtaining numerous grants, he was able to create the laboratory he required to continue his research on flu vaccines. Not too long after, Salk was offered a job to work with the National Foundation for Infantile Paralysis and aid the other researchers in creating a polio vaccination, a position that Salk was only too eager to accept. Polio had been a disease that stalked the human species since 1835 and Salk was desperate to rid the world of the devastation it caused. In the years leading up to 1955, Salk worked relentlessly to discover a safe and effective vaccination to treat the polio disease. People were so optimistic about the science that Salk was doing that, six months prior to the completion and approval of